Hi!
I’m Isabella, a UX product designer & photographer based in London.

The Pergola in Hampstead Heath was a lovely green respite in the summer heat. Perfect to try shooting on an old film camera.

Some illustrations I did in my 2021 sketchbook! London, Brighton and Pula (Croatia) + some movies, food and kitties.

Creating a dramatic self portrait in a small flat.

There is an unexpected tube station at the far end of the Central line. I modeled for a shoot at this little gem.

Fonts are more than just letters and shapes. Do we trust them? Do they makes us feel safe, and give us confidence—or the opposite is true?

What a bad user experience taught me about the way we design—and why it is so different than real life.

Alfie found the best of Hyde Park spots and we did a shoot that looks nothing like London. Oversized suits, turtlenecks and film helped create magic on a crisp winter day.

I have recently gotten commissioned to create a design for ‘‘West Baby’’. It’s the newest hot single by Mrisi, an emerging music artist based in Brighton.

COVID-19 quarantine has been really odd. But that didn’t stop us from creating. My mate Thanh and I organised weekly life drawing sessions with a bunch of people from all over the world. And not only that - we had cosplay in place too.

Why I failed to unlock this lock - a couple of times - before getting it right.